Nielsen Holdings N.V., a measurement and a global information company, named Facebook, Google and Apple as top apps for 2015.
As per Nielsen’s December report, Facebook is the leading smartphone app that had more than 126.7 million average unique users each month. This is an 8% growth from 2014’s ranking result. Google’s YouTube came in second with an average of 97.6 million unique users per month. This accounts to 5% growth from 2014. Two Apple-made applications landed a 9th and a 10th place in the ranking. Apple Music has 54.5 million monthly users, which gained them a growth of 26% from the previous year. Surprisingly, Apple Maps landed on the 10th spot with a 16% increase – that’s 46.6 million – in monthly usage. “Apple Maps was a joke when it first launched, but Apple has shored it up, made it more accurate, and added voice-guided, point-to-point navigation,” according to Nielsen.
At the same time, Fred Wilson, a blogger and a venture capitalist who co-founded Union Square Ventures in New York, has also named Facebook, Google and Apple as the leading mobile apps in 2015. The conclusion was made as a result of a metric ranking of the top 25 Mobile Apps by Unique Visitors with Y/Y Growth.
Wilson said, “There isn’t a single ‘startup’ on that list and the youngest company on that list is Snapchat which is now over four years old.” In other words, we’ve experienced a closing of the app frontier and entered a phase of consolidation.” However, Wilson noted that the results also raise 2 questions on traditional knowledge that presently prevail in the technology media.
“One is that the strength of Apple’s iPhone franchise fundamentally rests on the strength of the app ecosystem – developers develop for iOS because iOS has the best customers, and high-end buyers flock to iOS because it has the richest app ecosystem,” Wilson continued. The second bit of traditional knowledge is that, “Apple needs to develop a similar virtuous circle between users and developers to succeed with products like iPads, Apple TV, and Apple Watch.” This means that for Apple’s new products to succeed, the company needs to boost its efforts in improving its constrained relationship with independent developers.
In reference to the ranking outcome, Wilson ended his statement with, “It seems maybe Apple’s relationship with independent developers is strained because Apple can see that those developers aren’t as important as they think they are. The main thing people want to do with their mobile devices is access services from Facebook and Google, meaning that the important thing for Apple to manage is the delicate relationship between giant companies that compete with each other while also being codependent.”